Friday, 22 April 2016

Media Studies Assignment 2016


Compare/contrast two film sequences

 

I have chosen to compare  and contrast“The Eye” and “The Shining”. I will be discussing the use of cinematography, mise-en-scene, editing, use of sound and the 4 technical areas of film including narrative, genre, characters and atmosphere.

 

The Eye is a horror film and is made apparent in the elevator scene. It begins with a wide angle shot which is used to establish the location and introduce the character, this sets up a atmosphere for the audience and highlights the importance of the character because the shot focuses on the isolation of the woman. There is diegetic sound of the elevator which is used to create a normal and natural atmosphere so the audience will not expect anything bad to happen. This is followed by a high angle shot of the characters face looking up at the CCTV footages, which again shows that there is nobody in the elevator, creating the atmosphere of safe and normal. This quickly changes when the elevator door opens and the woman is about to walk in, there is a over the shoulders panning shot of what appears to be an old man, this signifies exactly what the character is seeing which is used to create a realistic experience by placing the viewer in the scene with the woman.

 

The shot cuts to a close up shot of the woman's facial expressionwhich suggests that she is exposed to danger. The shot then goes to a high angle shot of the woman looking up at the CCTV cameras again which confirms that nobody is in the elevator hinting that the old man in the elevator is supernatural, this starts to create a tense and eerie feeling for the viewers. At this point, incidental sound has been added which is used to heighten the sensation of fear for the viewer. The shots keep cutting from close ups of the characters face to emphasise the terror to mid angle shots of the the supernatural demon which hasn’t been shown properly yet so this will make the audience feel tension and confusion because they don't know what to expect. Themid angle shot of the couple in the elevator, looking at the  character with confusion connotes that they can not see the demon in the back of the elevator. The other elevator door opens and the woman slowly walks in, the panning shot of the inside of the elevator shows that the demon is not in there so this evokes safety for the character and the viewers. The creepy incidental sound goes away as soon as the “demon” is out of the shot, this is used to foreshadow and pinpoints that the demon is dangerous.As soon as the woman enters the elevator and the doors close, the screen goes blackfor a brief moment which suggests that the character is in peril.

 

The close up shot of the woman pressing the 15 button signifies that the 15th floor means safety because that is where her room is located. This scene is made more tense for the viewers because we are locked in the elevator with the character so this forces us to feel the same emotions as the woman. There is then a close up eyeline match of the character looking at the reflection of the elevator walls which shows something appearing in the back which the viewer will quickly come to the realisation that it's the supernatural man from before. There is a loud thump sound effect which is used to evoke a visceral reaction by making the viewer jump from shock. The close up shots of the floor numbers seem to be going extremely slowcreates further frustration and tensionbecause the viewer is put in the actual scene and we can't escape. The lighting throughout the entire film sequence is dark and dull with a slight tint of green filter to it, the lighting is an important way of establishingthe genre of the film straight away. The editing is continuous as all the shots are put together in chronologically  to make sense.

 

The film sequence for The Shining is similar in the fact that they both share the same genre of horror but use the 4 key elements for different effects. The scene starts off with a wide angle shot to establish the location, which is a hospital and the character is being followed using a tracking shot, this is primarily used to put the viewer in the characters shoes so that the audience can feel the same emotions as the character. This is very similar to “The Eye” elevator scene because they both start off with a wide angle shot to establish the setting and character. The lighting is also similar because they both use dim lighting to evoke a fearful atmosphere. However, with “The Shining”, the incidental sound and sound effects start playing right away which immediately creates suspense.

 

The close up shot of the character as he looks at the ghostly girls with shock makes clear that they are not normal therefore are an instant threat. The dialogue of the girls saying “come play with us”in a monotone automatically createsa sinister atmosphere for the viewer. The sound effects of the repetitive piano is used to make the viewer jump from the visceral reaction just like the elevator scene from The Eye.

 

 

P2. Analyse Film Narrative

 

In 1969, Todorov imposed the theory that all films follow the same narrative pattern through 5 stages. These stages are, equilibrium,disequilibrium, realisation, solving and equilibrium again.

 

Equilibrium is the first stage of Todorov’s theory. This stage is found at the beginning of the narrative, where everything is fine and normal. The second stage is disequilibrium, where a big disruption happens in the narrative. The next stage is acknowledgment where the characters recognise the problem. The solving stage of the narrative is where there is an attempt to repair the problems caused by the disequilibrium. The last stage is equilibrium again where everything goes back to normal.

 

Todorovs theory can be applied to Titanic. We can see the equilibrium of the narrative when jack wins a trip on the titanic in a poker game and meets rose, they fall in love, they experience many Romaric moments together and everything seems perfect and normal. The distruption from this point is when the titanic ship is hit my an ice berg and the ship starts sinking slowly, jack and Rose end up loosing eachother which rose then goes on a mission to find jack but they struggle as the water keeps filling up the ship. They end up reaching the deck of the ship and they hold on for their lives as the ship breaks in half and the ship starts plunging into the freezing  water. Although the narrative does not end the way it started and the disaster isn't “solved” the film does however introduce a new equilibrium at the end when jack and Rose find each other in the icy water and hold onto a wooden door and they say their goodbyes to each other.

 

Barthes theory believes that a film narrative has to be figured out through 5 stages so that  the audience can make sense of what's happening and there are a wide range of different potential meanings depending on how the viewer unravels the film narrative from different viewpoints. The 5 stages are, the hermeneutic code where the truth is avoided and nog explained so the audience are left wondering. The enigma is a puzzling situation that will  leave the audience questioning.  The semantic code refers to connotation and this gives the narrative an additional meaning. The symbolic code, organising semantics into deeper meaning. The cultural code refers to a topic  that cannon be assumed or challenged such as religion.

 

Understand the relationship between films and their production contexts

Mainstream films and independent films have many differences and can create very different films. There are numerous factors which can affect the relationship between mainstream films and independent films; these main factors include the budget, technology,  marketing and distribution of the film.

Mainstream films are mostly created to cause an emotional and physical  responses whereas independent films usually aim at creating a more intellectual response from the audience.

 

Mainstream films are very successful in the film industry because they create exactly what people want to see. The key selling points are what help distribute the film to the audiences,  these key selling points are, the storyline which will grab people's interest immediately, the actors because fans will see the featured actors and they will automatically want to watch the film. Movie starts have a great impact on the success of a mainstream film due to the fact that most successful actors and actresses have a huge  fan count because of their roles in other big Hollywood movies,therefore by having A-list actors and actresses in the film, fans will naturally  draw towards the film.

 

The director is a good key selling point because fans will recognise the director from previous successful movies, therefore viewers  will be interested in checking the film out because of the directors work. This also goes hand in hand with movie sequels, for example if someone enjoyed a film so much and then found out that there was a sequel, they will be curious to go and watch it because they were left with a good impression of the first film. The genre of the film, the compatibility to other films and the special effects used in the film all help to create a successful Hollywood movie.

 

On the other hand, independent films  don't have the same advantages when it comes to selling points. Independent films don't usually feature big stars which doesn't appeal to a wide audience. Independent films don't have a big spending budget like mainstream movies therefore the equipment, editing  will most likely not gather many viewers. Another different between mainstream and independent is that people have to actually look for an independent film because it's not being distributed in theatres so it is much harder to find than a mainstream film that is shown in thousands of cinemas.

 

Financing plays a big role in the success of a movie because they need to advertise and promote the film such as posters, trailers, press advertising, merchandise and the actual production process of the film. Editing is an advantage for mainstream films because they use CGI depending on the genre of the film, whereas independent films don't use any CGI or special effects.

 

Mainstream films make use of their marketing strategies in order to get an audience. They use trailers on TV, DVD and blu-ray,  they advertise on the Internet, posters, radio and magazines. Marketing is an important factor when trying to connect with an audience because it allows mainstream movies to persuade the general public to see their film. Independent films however don't have the efficient budget to promote and advertise their movies like mainstream movies do.

 

 

Understand the relationship between producers and audience

 

Producers get feedback from the public through audience research. This is usually done through test screenings and Internet research. Producers use a wide range of marketing strategies in order to deliver information about their film to their target audience.

 

Test screenings have been very effective in gathering all the positive and negative feedback, this is held way before the release of the film so it can leave enough time for any improvements, the audience will have the opportunity to analyse the film and give construction criticism to the filmmakers so the critics opinions are extremely effective because the feedback could lead to drastic changes within the production process of the film.

 

It is crucial for producers to identify  their target audience so they can make the film for them. The target audience depends greatly on the content being shown in the film. These include genre and themes. After the producer has pitched their idea, they will get information about actors, genres for target audience and return the information back to the director/writer which they will check.

 

Producers may look into similar films and pick out potential actors/actresses for their roles. Producers look into a variety of important information to make up their target audience. These are gender, age, likes and interests. They find out all this information by doing surveys and holding focus groups.

 

Producers aim at evoking different emotions depending on the genre and themes shown in the film. These emotions can range from basic human feelings (sad, joy, relieved) some producers aim at a more intellectual reaction which would make the audience really think about what is happening and this is mostly found in independent film. Visceral, which they expect the audience to react physically, this is often found in Comedy films (laughing) and Horror films (jump scares).

 

 

Understand the relationship between audiences and film

 

Fans are people who love a particular film, genre, actor/actress, or film character and they share their interests with other passionate fans, this is called fandom.  Fans usually devote all their time and sometimes even money to do certain activities such as attending conventions, writing fan fiction, blogging, starting a website dedicated to their favourite film/characters/actors, attending premiers, writing fan mail and collecting merchandise. Fans have this sincere reputation of loyalty that they will always support their favourite film/characters.

 

 

Obsessed fans have turned their interest into hobbies. Fandoms help make films a worldwide success such as Star Wars, Marvel and many more. Because of the great masses of success the films have gained, they usually end up making more and more sequels because fans want more and more. For example, 52  year old Cathy Ward, who took her obsession with the twilight franchise a little too far by tattooing her whole back of the main characters from the film.

 

The uses and gratification theory of audiences suggests that's the audience controls what to do with the media rather than the media influencing the fans. When a fan actively used media platforms, it is a need that they have satisfied. Media platforms do not fully control a consumer but rather, the media is there to fulfil needs. This is basically the opposite of the hypodermic needle theory. All these needs are fulfilled by the idea that people feel better knowing what is happening around them at all times. People find fans actors/actresses and characters from films to represent themselves in the media. Fans can also connect with other fans, this brings a small community who share the same interests together.

 

There are either passive audiences or active audiences within the film world. Passive audiences are described as consumers who don't really understand what is doing on because they are easily manipulated and weak willed. Active audiences on the other hand are engaged and responsive to the film.

Friday, 15 January 2016

Avengers: Age of Ultron trailer - sweded


Star Wars: The Force Awakens trailer sweded



I have chosen this Star Wars: The Force Awakens trailer swede because it looks fun and interesting and is identical to the real Star Wars trailer.